The best tables in America are not sold; they are given. For decades, the way you got the corner booth at the restaurant with no phone number was simple — you came back enough, tipped well enough, and became recognizable enough that the host started remembering your wife's birthday. That system has a name. It's called being a regular. It also does not scale, which is precisely why Blackbird exists.

Blackbird is trying to turn "regular" into software. The core idea: the more you dine across the network, the more reputation (and onchain rewards) you earn. Restaurants can see it. You can spend it. And the tier you sit at changes how the whole dining room treats you.

The short version: $FLY, tiers, and the Club

There are three moving parts you need to understand before the rest of this article makes sense.

Mental model inKind makes paying cheaper. Blackbird makes paying more meaningful.

What the tiers actually feel like

I want to be careful here. Blackbird has shipped fast, and specific tier names, thresholds, and perks shift from market to market and over time. Rather than pretend I have the final org chart from their product team, I'm going to describe what using the program feels like at four escalating levels of engagement — which is what actually matters when you're deciding whether to chase a tier.

Tier 1 — Member. You show up, you get paid.

Day one, you've downloaded Blackbird, connected a payment method, and maybe paid a $72 bill at a participating restaurant. You earned $FLY. You noticed the process was faster than asking three times for the check. You felt, maybe for the first time, like a payment app had solved a real dining annoyance rather than inventing a new one.

This is the tier most diners live in. And the surprise is that the program is already worth it here. Even at the baseline, the time-savings alone justify it; the $FLY is a bonus. Don't sleep on getting your partner, your coworker, and your group chat onto this tier before you chase anything higher.

Tier 2 — Regular. The restaurant starts to recognize you.

After you've dined a handful of times at the same venue — and paid through Blackbird — the restaurant starts to see your history. Some operators use this to do genuinely hospitable things: a comped glass of something on a slow Tuesday, a nicer table on a repeat Friday, a head nod from the sommelier.

This is where "onchain regular" starts to feel real. You're not just earning a number; you're building an actual relationship that follows you between restaurants in the network, instead of dying the moment your favorite bartender changes jobs.

Tier 3 — Club. Tables open that didn't exist before.

This is the tier everyone wants to understand. Blackbird Club launched with a specific, pointed pitch: guaranteed reservations at restaurants where reservations are effectively a lottery, event presales, priority access at new openings, and a rotating lineup of off-menu experiences that you do not see from the outside.

In practice, at this tier, Blackbird starts functioning less like a loyalty app and more like the American version of having a concierge at your favorite hotel group — except the hotel group is dinner. If you're the kind of diner who has ever refreshed Resy at 9:00 a.m. for a table you never actually got, this is the tier where the anxiety ends.

The first time a restaurant texted me to offer me a walk-in at 9:30 on a Saturday — not because I knew the chef, but because my Club tier told them I'd show up — I finally understood what Ben Leventhal is actually building.

Tier 4 — Inside. The one you'll hear rumors about.

The top of the program is deliberately scarce. Call it "Inside," call it whatever you want. The perks at this tier are not listed on the website because the whole point is that they're surprising, specific, and roughly unrepeatable: private dinners with a chef, a ride-along for a menu change, a seat at a restaurant for a night where nothing on the printed menu is what you'll actually be served.

You do not chase this tier. You land here because you've been a genuine power user of the program for a while, and Blackbird is explicitly designed to reward depth over theatrics. My honest take: it is much better to operate confidently at Tier 2 or Tier 3 than to gamify your way into a status you can't actually enjoy.

Which tier should you aim at?

For most readers of this site, the right aim is the top of Tier 2 and the bottom of Tier 3. That's the sweet spot where:

In other words: don't try to unlock everything at once. The program rewards consistency, not flex. Pay with Blackbird every time you're at a participating restaurant and the tiers tend to take care of themselves.

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The parts of Blackbird most diners get wrong

It's not a crypto app in disguise.

Yes, the payment rails sit on Flynet, Blackbird's onchain layer, and yes, $FLY is technically a token. No, you do not need to care about any of that. The user experience is "open app, tap pay, done." The onchain layer is mostly interesting because it lets restaurants actually own their relationship with you across the network, instead of losing it to a card processor.

The stated 2% payment cost isn't the whole point.

Axios reported in 2024 that Blackbird Pay charges restaurants about 2%, significantly lower than standard card interchange. That is meaningful, but the real story is data: the restaurant knows you dined, which is often something they would not otherwise know at the level of a specific guest. That's why operators sign up, which is why you get better service, which is why the tiers matter.

Guaranteed reservations aren't literal magic.

Club-tier reservations don't mean every table at every restaurant opens up whenever you want them. What they do mean is that at participating restaurants, Blackbird has structured access that members reliably get — and in a dining world where booking the restaurant you want on the night you want is genuinely hard, this is a massive unlock.

Where Blackbird is still early

Two things worth naming honestly.

The takeaway

Blackbird's bet is that the future of restaurant loyalty isn't cashback — it's identity. That the right loyalty product is one that recognizes you across the restaurants you actually love, and turns that recognition into perks that are worth more than a discount. Based on six months of using it, I think the bet is mostly right.

Your move is simple: join, pay through the app at every participating restaurant, don't overthink the tiers, and let consistency do the work. Then, when the comped pour shows up, do the hard part — actually enjoy it.

Next up

inKind vs. Blackbird — when to use which.

They're separate payment rails, so it's never both on the same check. Most serious diners run them in parallel across different nights — here's when each one wins, and the one night they both lose.

Read: inKind vs. Blackbird →